What is Online Marketing Campaign Management?
Search Engine Marketing (SEM) is the process of increasing website visibility on search engine result pages (SERPs)
via the use of
Pay Per Click Advertising (PPC) and Affiliate Adverting.
Our online marketing recommendations are designed to compliment your SEO and offiline marketing strategies with the view to giving your business the best return on investment possible.
Pay-Per-Click Advertising: How can Websites1st help?
PPC is the service that guarantees you will appear in the number one position on a search engine for any keyword providing your bid exceeds that of your competitors. An example of PPC advertising is Google AdWords, part of the UK's most popular search engine.
Websites1st approach gives you the best chance of getting your target market to your business’s website. By researching your target market and competitor activity we will recommend the keywords that will give the best return on investment (ROI), ensuring that your website will appear in the best search positions that your marketing budget will allow.
PPC is the quick way to see targeted traffic increases to your website, Websites1st Online Marketing Management customers often see results within weeks of implementing a campaign.
A typical Websites1st managed PPC campaign process would be structured as below:
An initial meeting or discussion to gain an understanding of your business, any previous PPC activity and what is neccesary to establish your companies online marketing goals and preferred keywords.
Analysis of current PPC marketplace
Independent and detailed analysis of existing PPC advertising on the keywords discussed in previous consultation.
Research and Recommendations Report
A report detailing the findings of the PPC analysis, giving tangible statistics and logical recommendations for moving forward with online marketing.
A further meeting to discuss the research and recommendations report. This meeting will result in the agreement of an ongoing action plan to implement an online marketing campaign.
PPC accounts will be set up with agreed companies (e.g. Google AdWords, Facebook Ad's, Yahoo Advertising) with the relevant keywords and budgets.
Monitoring & Reporting
Websites1st will observe keyword performance, amending accordingly and detailing click through rates and return on investment (ROI). This will determine which keywords work for your business and allow a more educated allocation of your marketing budget.
Conversion tracking will be observed at this stage using a combination of PPC and Website Analytics to track visitors from finding your company on a search engine to making a purchase or contacting you.
This will be quantified in a monthly online marketing performance report which will give the relevant figures and recommendations to improve your PPC campaign.
A regular on site meeting would be suggested in order to discuss marketplace changes and monitor competitor online marketing activities.
To find out how Websites1st can help your impliment an online marketing campaign, please contact us for a free consultation.