What is Website Analytics?

Website Analytics is the process of measuring visitor statistics in order to use this information to draw conclusions which can be used to improve the website for SEO purposes and convert more visitors into customers.

How can Websites1st use Website Analytics to help my business?

Conversion from a visitor to customer

The most common use of website analytics by Websites1st is as a tool to boost sales (which is usually the main objective of a website / online marketing campaign).

Analytics can give useful information about your website and its visitors such as:

• How many unique visitors your website has received over any given timescale.
• Which website/online marketing campaign the visitor used to get to your website or which search term they entered to get to your site.
• Which page on your site they "landed" on.
• Which pages they visited and how long they looked at them for.
• Where geographically they are located.
• If they converted into a customer (e.g. bought a product from your e-commerce shop, or made an enquiry on your contact form).

Websites1st can take this information and interpret it so that recommendations can be made to improve SEO, Online Marketing or your Website Design and content in order to gain more visitors who are likely to buy your product / enquire about your service etc.

Monthly Website Performance Reporting

Websites1st can provide monthly (or more frequent) website performance reports, which can work not only as a set of recommendations for your website but by acting as a market research tool for you to develop your marketing strategy.

A typical performance report will be tailored to your business goals, giving you relevant information so that you simply monitor your companys online performance or by enabling you to make informed decisions in changing your ongoing marketing strategy.

To find out how Websites1st can help your business by using Website Analytics, please contact us for a free consultation.