What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the process of enabling your website to be found easily by your target market when searching on any of the major search engines.
SEO is based on knowledge of the search engines criteria & algorithms for ranking websites and can be used to either gain more traffic to a website or to improve the quality of existing traffic (e.g. specifically targeting your potential customers).
Most companies realise that having a good quality and easy to use website is an important part of any marketing strategy, however many do not realise that SEO is vital in order to drive potential customers to your business rather than to your competitors.
Can your potential customers find your business on Google?
With search engines often being the easiest way to find a product or service it is vital to the majority of UK businesses to appear when keywords related to their business are inputted into any of the major search engines.
If your website is not gaining exposure when your product or service is searched for, or if your competitors are appearing above your site, then it is likely that you are missing out on website visitors and therefore potential customers.
For more information go to https://www.websites1st.co.uk/our-services/search-engine-optimisation/